A N e w S t o r y B e g i n s
The introduction of the C-HR, new to the Toyota lineup, meant the beginning of a new story for the brand and its young audiences. For the launch campaign, we recreated and modernized an old fable (Rapunzel) with an entertaining film of mischief, friendship and youth. We casted Diego Boneta and Lorenza Izzo as our protagonists and released the content online as if it was a movie.