We created social content with p-rod showcasing the new corolla cross
H a v e I t G o Y o u r W a y
For the introduction of Toyota’s Corolla Cross -a new small SUV- to young Hispanic audiences, we wanted to show how the right amount of space, technology and style can make you feel everything goes your way. For the launch during the Olympics, we had acclaimed professional skateboarder Paul Rodriguez Jr star as himself in the broadcast centerpiece of the campaign.