I s T h a t T h e L i n e m a n ?

The Copa Libertadores (South American equivalent to the Champions League) used to be called the Toyota Libertadores but the name was changed due to international deals. We still wanted to have a strong brand presence during the Cup’s broadcast for our Toyota Corolla campaign. Instead of using a logo, an ordinary animation or just a headline, we used the lower third of the screen during the game to seamlessly integrate entertaining videos that made you believe that the lineman, a reporter and a substitute player were distracted by the Toyota Corolla billboard.